World Market brings the beauty and excitement of global bazaars to you. Theis selection is always changing, and, like favorite mementos from your life, each item has a story worth sharing. From Balinese baskets, pottery from Portugal and collectibles from Africa to scrolled artwork inspired by Spanish artifacts – each store is a treasure trove.
- Take a huge variety of products and show them in a cohesive and unified manner.
- Work with the User Experience team to develop a site structure that could support thousands of products in hundreds of categories.
- Develop a flexible visual system that fits a constantly changing in-store experience.
- Lots of textures and bright colors communicate the brand values in the visual system.
- A robust architecture of category, collection, and product pages were developed to organize the variety of inventory.
- Great communication and collaboration between all involved kept an open dialog through out the entire process.
The World Market ecommerce experience is powered by Demandware.
Project Date: 2011 Agency: Fluid Senior Designer: Brian Metros