World Market.
Eye-catching, trend-setting, home accents & foods. 

World Market brings the beauty and excitement of global bazaars to you. Theis selection is always changing, and, like favorite mementos from your life, each item has a story worth sharing. From Balinese baskets, pottery from Portugal and collectibles from Africa to scrolled artwork inspired by Spanish artifacts – each store is a treasure trove.

Variety of products100%
Delicious beer varieties85%

Design Challenges

  • Take a huge variety of products and show them in a cohesive and unified manner.
  • Work with the User Experience team to develop a site structure that could support thousands of products in hundreds of categories.
  • Develop a flexible visual system that fits a constantly changing in-store experience.


  • Lots of textures and bright colors communicate the brand values in the visual system.
  • A robust architecture of category, collection, and product pages were developed to organize the variety of inventory.
  • Great communication and collaboration between all involved kept an open dialog through out the entire process.

The World Market ecommerce experience is powered by Demandware.


Project Date: 2011      Agency: Fluid    Senior Designer: Brian Metros