College Vintage.
The pitch that could have been…

A representative to the College vintage brand had reached out for a pitch on a new shopping site. As much as we all loved this design, unfortunately the project never took off. Not everything can always work out, but that doesn’t mean we stop designing awesome stuff.

Pressure of the project97%
Bummed out level it didn't go live100%

Design Challenges

  • Develop a new online shopping experience for a new brand with very few assets or completed products.
  • Create a responsive design that could support an unknown number of products and product categories.
  • Design for the Shopify platform for order management and other business tasks.


  • Working off a logo provided, an overarching creative direction was set to work well with a potential variety of products of unknown styling.
  • A flexible and extendible responsive navigation was designed to look great with 5 top level items, or 50.
  • Created a strong starting point template system that the brand could grow into and adapt with as they grew stronger and more mature as a brand.
College Vintage Home
College Vintage Navigation
College Vintage Collection Page
College Vintage Product page

College Vintage was designed to use the Shopify Platform.

responsive design

College Vintage is designed as a fully responsive website that would look just as beautiful on an iPhone as it does a desktop, tablet or any other device.


Agency: Radiator    Creative Director / Designer: Brian Metros