Anyi Lu: 
An Awwwards Site of the Day

Anyi Lu is at the pinnacle of comfort technology for women’s shoes of all kinds. Marked as Couture Comfort Anyi Lu shoes are as comfortable as they are beautiful.

Design Challenges85%
Photography Challenges90%

Project Challenges

  • Re-platform the Anyi Lu webstore to Shopify
  • Develop a vibrant and extendable creative direction
  • Craft a seamless and flowing user experience for allowing the user to take in all product information by simply scrolling the page.
  • Re-imagine product photography, giving the brand an innovative jump on the competition.


  • Diligent attention to detail and content management made migrating the site a breeze.
  • Several design skins following the creative direction were developed to match the sites design to the changing styles and seasons of the products.
  • A robust and informative product detail page was designed to tell the full story of the product, showcase variations in the product and provide similar products.
  • Created and produced the ‘floating shoes’ concept to reflect the light weight and high quality nature of the products.
  • Shot, produced, and oversaw all product photography.
Anyi Lu: Homepage
Anyi Lu: Collection Page
Anyi Lu: Product Page
Anyi Lu: Shopping Cart
Anyi Lu: Site of the Day

Anyi Lu uses the Shopify platform to manage products, view reports, update the blog and all other site features.


Anyi Lu won Site of the Day from Awwwards. Awwwards is the industry’s leading reviewer of digital experiences.

responsive design

Anyi Lu is fully responsive and works seamlessly across all devices.


Agency: Radiator     Creative Direction / Design: Brian Metros