05Dec
EMBRACE THE POWER OF GREAT PRODUCT PHOTOGRAPHY.
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A picture is worth a thousand words. If you are successful at communicating the values of your brand through product photography, then descriptions and long worded feature lists become obsolete. Show don’t tell, is one of the first things students are told in art school. This is something all retailers should be doing with their product photography.

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24Nov
IT’S NOT ABOUT DESIGNING A COOL WEBSITE, IT’S ABOUT CRAFTING AN UNFORGETTABLE EXPERIENCE.
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When I was in college the web was a very different place. It was a feudal era of Web Masters staking claim to subjective territories while establishing confusing labyrinths of information. It was a no-holds-barred world that embodied the idea of “If we can do it, we should do it”. This led to a battleground of useless scripts manipulating images to look like a they were reflected in a wavy pool of water and dancing 3D babies. I’m not going to pretend that we didn’t all love this era of internet, but in-between playing Wolfenstein and brushing up on design principals, we have a whole new landscape to mold for a next generation web.

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